•Long Beach’s Premier Craft Beer Fest • 3,500 Loyal & affluent attendees • Dozens of “superior” craft breweries • 75 % of attendees are age 21 to 49• 88% of attendees earn ≥ $50K annually
• Offerings not found in stores • Gourmet food trucks and vendors • Live bands & adult activities • Spectacular ocean-front venue • Not your typical “drunk-fest”